GLOBALISATION Meaning :- Globalization is considered as a micro economic process. It is a process, in which there is integration of domestic economic with the world economy. (1) Globalization is a process, which leads to an increase in interdependence, integration and links between the economies of various countries. It has been promoted by flows of foreign Direct Investment (FDI) and Transnational Corporations (TNCs). (2)   Globalization is a process of internalization in which companies gradually and incrementally expand their international involvement. It is a process of increasing involvement in international business operations. e.g. Sony Corporation has its business operation in Malaysia. Thailand and India and not only in Japan. (3)   Globalization is a new concept of international business and marketing. It refers to integration of national economy with global economy. (4)   Globalization is a broader term than internationalization. In int